It's all about transformation

Like a personal business fitness trainer, Blazy Flash will challenge you to do the necessary push-ups that will lead to the change you desire. Learn to master any transformation process with the Blazy Flash method.

The Blazy Flash Method

It is no coincidence that among the most successful artists you find many alter egos:

David Bowie⚡️Ziggy Stardust
Eminem⚡️Slim Shady
Beyonce⚡️Sasha Fierce

and many more

You guessed it, Blazy Flash is not my real name. It is my alter ego - a very useful tool for transformation processes.

The concept of an alter ego helps you to give your goal a tangible form. More importantly, it helps you not only to identify the gap between the here and there, but also to take the right actions to bridge it. And it applies to both, companies and individuals.

The alter ego tool is just one component of the Blazy Flash method. I promise not to stress you with yet another vision-, mission- or start-with-the-why exercise. You've been there, you've done that. A tangible goal is not a vision, not a mission, not a strategy – it’s something that pushes you into action! Think of me as your personal business fitness trainer, who will get you moving. I will give you the tools to define your own milestones, to make smart decisions and start the transformation.

Or to put it into buzz words: The method will teach you how to ignite a transformative spark that spreads at the speed of light into an intended direction.

Want to learn how to master your transformation? Get in touch!

3 areas of transformation

Learn more about the three different programs and find out which one suits you best.

Business Development & Transformation

⚡️ You want your business to adapt to changing market conditions.

⚡️ You are growing faster than you can keep up with.

⚡️ You want to get a grip on skills shortages ("Fachkräfte-Mangel") that is challenging your business.

Together we identify the key drivers for the desired transformation and set-up and prioritize your project portfolio accordingly. We evaluate your resources, identify the gaps and decide who you are going to assign for which tasks. As a result, you have a roadmap with defined action areas for implementation. Measures with which you will steer the development of your company in the desired direction.

Usually 6 to 8 weeks

Effort & Time required
1h workshop/week
approx. 1h/day (individually)

Book free introduction session now
Project Management & Executive Coaching

⚡️ Improve how to lead your projects and teams through change.

⚡️ Learn to define tangible goals for your employees.

⚡️ Know how to identify and attract the right talents for your tasks.

In weekly sessions, we discuss and steer the progress of your transformation project. Together we create an action plan and determine focus points for the next steps. Like a personal fitness trainer, I challenge you to do the necessary push-ups to become the best possible project leader and role model for your team.

Effort & Time required
45min workshop/week (1:1 video call)
2x15 min/day (individually)

Book free introduction session now
NEW PROGRAM: Personal Transformation

⚡️ You want to start your own business or think about a career change?

⚡️ You have a vague idea but you don't know where to begin?

⚡️ Ignite your own blazy flash and get your transformation started!

I won't stress you with another vision board. I know you've done that already. Action creates results. It's time to get started and actually do something. I'll give you the tools to define your own milestones, make smart decisions, and get moving. I promise, once you've designed your roadmap, you can't wait to get started on your journey.

Usually 2 to 3 weeks

Effort & Time required
4x 60 min Workshop (1:1 video call)
4x 45 min Individual home work

Book free introduction session now

How Do I know it Works?

I did it myself.

I have mastered the transition from a corporate career to music and back again. I have faced and overcome all kinds of obstacles and challenges, gaining immeasurably valuable learnings on my professional and personal transformation journey.

Knowledge that would have helped me tremendously as large-scale project manager in the corporate world and later when I started my own business, both as an artist and as an entrepreneur. Insights that I can now pass on.

About Me

I am probably the most nerdy, academic rock star you'll ever meet.

I am one of the world's rare estimated 4-5%* of female songwriters in the genre of rock and metal. (*source: Amplify her Voice; USC Annenberg Inclusion Initiativ).

Without knowing I have been living female leadership in this male domain for over 20 years, long before the term found its way into the vernacular.

I am not only a musician but also an experienced economist with a profound education (EMBA HSG & MA Communication UZH). As consultant, I guide companies and entrepreneurs through tricky transformation processes. With many years of experience as a marketing executive and now entrepreneur, in addition I also like to draw on entertaining experiences from show business.

My Expertise

- Leadership roles in large companies and in SME's at executive level
- Start-up experience in planning, founding and general management
- Large scale project management

- Management consulting for adaptation of business models / business development
- Coaching of executive management

𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
- Leadership and strategy development of transformation processes
- Team building, talent development, recruitment

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
- Synchronization of digital transformation and brand development
- Strategic repositioning to strengthen brand equity

As an independent songwriter & singer as well as art director & artist manager, I achieved some noteworthy recognition as semi-finalist of the International Songwriting Competition in 2012 and even a #1 position in the alternative rock charts twice in 2013 and in 2021. My latest success with Beyond Frequencies: more than 2 Million YouTube views (and counting).


Moderation & Event Host
I love to lead discussion panels and to moderate events in an entertaining way. With my versatile know-how and anecdotes from show business, I usually captivate the audience with ease and create a relaxed atmosphere.

Keynote Speaker
I speak passionately about transformation processes and the secret of success by tangible Goal Setting. My main topics are:

⚡️ Tranformation: From banker to rock star

⚡️ Tangible Goal Setting: The secret to success

A goal is not a vision, not a mission, not a strategy – it’s something that pushes you into action!

⚡️ Female Leadership

Why there is no such thing as "female leadership", but leadership

Book me for your event

Your transformational playlist

Music and lyrics that will inspire your transformation process