It is no coincidence that among the most successful artists you find many alter egos:

David Bowie⚡️Ziggy Stardust
Eminem⚡️Slim Shady
Beyonce⚡️Sasha Fierce

and many more

You guessed it, Blazy Flash is not my real name. It is my alter ego - a very useful tool for transformation processes.

The concept of an alter ego helps you to give your goal a tangible form. More importantly, it helps you not only to identify the gap between the here and there, but also to take the right actions to bridge it. And it applies to both, companies and individuals.

The alter ego tool is just one component of the Blazy Flash method. I promise not to stress you with yet another vision-, mission- or start-with-the-why exercise. You've been there, you've done that. A tangible goal is not a vision, not a mission, not a strategy – it’s something that pushes you into action! Think of me as your personal business fitness trainer, who will get you moving. I will give you the tools to define your own milestones, to make smart decisions and start the transformation.

Or to put it into buzz words: The method will teach you how to ignite a transformative spark that spreads at the speed of light into an intended direction.

Want to learn how to master your transformation? Get in touch!

Learn more about the three different programs and find out which one suits you best.

I did it myself.

I have mastered the transition from a corporate career to music and back again. I have faced and overcome all kinds of obstacles and challenges, gaining immeasurably valuable learnings on my professional and personal transformation journey.

Knowledge that would have helped me tremendously as large-scale project manager in the corporate world and later when I started my own business, both as an artist and as an entrepreneur. Insights that I can now pass on.

I am probably the most nerdy, academic rock star you'll ever meet.

I am one of the world's rare estimated 4-5%* of female songwriters in the genre of rock and metal. (*source: Amplify her Voice; USC Annenberg Inclusion Initiativ).

Without knowing I have been living female leadership in this male domain for over 20 years, long before the term found its way into the vernacular.

I am not only a musician but also an experienced economist with a profound education (EMBA HSG & MA Communication UZH). As consultant, I guide companies and entrepreneurs through tricky transformation processes. With many years of experience as a marketing executive and now entrepreneur, in addition I also like to draw on entertaining experiences from show business.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
- Leadership roles in large companies and in SME's at executive level
- Start-up experience in planning, founding and general management
- Large scale project management

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴
- Management consulting for adaptation of business models / business development
- Coaching of executive management

𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
- Leadership and strategy development of transformation processes
- Team building, talent development, recruitment

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
- Synchronization of digital transformation and brand development
- Strategic repositioning to strengthen brand equity

MUSIC | 𝗠𝗬 EXTRAORDINARY SUPERPOWER
As an independent songwriter & singer as well as art director & artist manager, I achieved some noteworthy recognition as semi-finalist of the International Songwriting Competition in 2012 and even a #1 position in the alternative rock charts twice in 2013 and in 2021. My latest success with Beyond Frequencies: more than 2 Million YouTube views (and counting).

Music and lyrics that will inspire your transformation process